Tran Do MFA Thesis

  • Designing the user experience:

    The two way communication within interactive platform opens up exciting opportunities for designer to take users into another dimension.
    The gesture functionality within interactive technology is unique feature that allows designer to create an effective delivery of message from content to audience by having them engage via kinesthetic construct as well as a mental.
    Therefore, an advertising campaign using motion graphics story telling elements as dynamic content on a gesture based interactive installation sends a powerful message to the user.

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Screen shot 2011-05-23 at 9.21.02 PM

Tran Do MFA Thesis

Motion graphics play an important role as dynamic story telling contents for  interactive installation to successful deliver the message of an advertising campaign. By creating compelling visuals stories through the use of motion graphics, the content of the message could connect with audience in a more meaningful ways and have lasting residual impression long after they … Read more

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Kinectic! the possibilities are endless

Exciting! Exciting development! The open source of Kinetic community is providing independent innovators with amazing opportunities on the horizon Check out some coolness! http://kinecthacks.net/ For more info http://openkinect.org/wiki/Main_Page

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Intro

With the advance of science and technology our culture is changing and evolving in every aspect. The social trends lean not only toward interactive but also augmented reality . To continue to stay relevant the future of advertising must move into the realm of augmented interactivity.

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